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Subway system adds musical surprise and increases stair usage by 66%

Subway system adds musical surprise and increases stair usage by 66%
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If ‘something is as simple as fun’, it’s the easiest way to change people’s behavior for the better. Behind such a simple idea is a lot more than you might think. The Fun Theory, an initiative supported by Volkswagen, set themselves the challenge to prove this… In this exact case there’s a set of stairs, leading out …

Source: mb.ntd.tv

What a great way to get people to exercise. 

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