Chief executives from the Business Roundtable, including the leaders of Apple and JPMorgan Chase, argued that companies must also invest in employees and deliver value to customers.
There was no shortage of commentary about the need for a new corporate purpose that came from the collective mouths of the chief executives of Apple, Pepsi, Walmart, and nearly 200 other organizations last week. Basically, these organizations agreed they must look to satisfy not just their investors, but a wide range of stakeholders including employees, suppliers, and the environment.
Isn't this what WE has been championing for years? While there's nothing really new here, and the sentiment was criticized by many for its lack of specific commitments, it may be a harbinger of C-suite receptiveness toward many of the programs we support. It's time to show they're good for not more than the bottom line, they're good for people and planet too.