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Organizations moving away from productivity and revenue KPIs in favor of customer experience; Innovation may suffer

Organizations moving away from productivity and revenue KPIs in favor of customer experience; Innovation may suffer
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Employees will always be a critical factor in any innovation program – both coming up with new ideas that address real problems and seeing them through to fruition,” says Neil Sholay, Vice president of Innovation, Oracle. “But they need an effective and supporting culture of innovation to be successful. 

Source: www.oracle.com

A new study from Oracle shows companies are not prepared to innovate. Mostly they lack commitment and clear ownership. The result is failure to follow through on more than half of proposed innovations. Perhaps worse, the emphasis on customer experience as KPI, may be at the expense of employee engagement. Only 44% see organization pipeline as key to innovation and only 41% consider the impact of company culture.

 

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