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WeWork’s purchase of people tracking software raises privacy issues

WeWork’s purchase of people tracking software raises privacy issues
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WeWork’s chief product officer said they’re aiming for a “Google analytics for space,” but their new tech acquisition raises questions about privacy i

Source: therealdeal.com

The WeWork model offers a rich source of data about what people like and dislike about a space. It also affords them insights about how and when people use various types of spaces. With the purchase of Euclid, they will now have the ability to track even more about how people utilize and move between spaces.

 

While the media response points to privacy issues, Euclid’s technology is one of many that allows for people tracking. Smart phones, smart watches, sound and heat-sensing lightbulbs, programs that can ‘watch’ what employees are doing, and  many more technologies are becoming commonplace.

 

Working along side HR, IT, and Risk Management, organizations, particularly those in the U.S. who are not governed by GDPR, would be wise to take a deliberate stand on privacy now, before it is too late.

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